AI Generalist. Product Strategist. Problem Solver. I’ve scaled eCommerce brands, reimagined insurance tech, and built AI-powered SaaS tools from the ground up. I turn complexity into clarity — creating systems and products that scale, without the chaos.
I’m an AI Generalist and Product Architect, focusing on transforming complex problems into clear, scalable solutions. My work spans AI-powered CRM tools, insurance tech transformation, and lean SaaS products — always grounded in user behavior and measurable business results. With 12+ years across industries, I’ve operated at the intersection of AI, strategy, and business transformation. From Bahrain’s sales floors to Toronto’s innovation labs, I’ve led initiatives that improved efficiency, scaled revenue, and elevated customer experiences. I don’t chase trends — I focus on what matters, move fast with clarity, and deliver results that last.
Years Of
experience
I don’t believe in copy-paste solutions. Every AI system, product idea, or MVP should feel tailored — built for the team and customers using it. My work sits at the intersection of curiosity and clarity, transforming ambitious ideas into practical results. From scaling insurance tech in Toronto to launching eCommerce across North America and refining AI workflows shaped by global perspectives from India to Australia, I bring structure, speed, and results to every project. Whether as a consultant or part of a team, here’s a peek at a few ways I make it happen.
Design AI-powered assistants that handle queries, book appointments, and follow up — across voice, chat, or email.
Streamline lead capture, scoring, and follow-ups with AI workflows that integrate seamlessly into CRMs.
Launch targeted campaigns with AI-driven copy, creatives, and audience insights that convert.
Rapidly build & test SaaS and Web3 ideas using no-code and AI tools — validating before scaling.
Process depends on projects
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By FJ
Ferrol is a great asset to our company and a pleasure to work with. Being the product owner of Quick Quote (an online tool that offers real-time quoting solutions to prospective customers), Ferrol has demonstrated excellent leadership, resourcefulness, time management and teamwork skills. He is organized and reliable, a quick problem-solver, and an excellent communicator. His work ethic and "can-do" attitude have made a positive contribution to our company's business success.
Ferrol is a proactive and tireless contributor who would make a great addition to any team. On the first day of the 2010 summer internship program at our college, a technical glitch crashed our servers and all of the interns had to sit and wait as we sorted the problem out. Ferrol impressed all of us by transforming the ensuing awkward silence into a lively icebreaker discussion among the interns, and he even initiated a brainstorming session about potential marketing projects for the organization. Throughout the internship, Ferrol completed his assignments on time and never failed to add a creative touch when appropriate. I would highly recommend him for any position, as he naturally rises to the occasion when presented with something he is passionate about.
I had the pleasure of meeting Ferrol through school, and he always displayed a great deal of professionalism and team work. I would gladly work with Ferrol on future endeavours.
Ferrol is passionate about seeing businesses succeed, which is evident in his work. From managing several social media accounts to designing graphics, Ferrol approaches every project with a fresh perspective. His excellent research skills have assisted our team in numerous projects as well. Overall, Ferrol was great to work with!
Ferrol is an excellent member of any team he joins. We undertook multiple projects together in our post-graduate Marketing Management program, and he was a pleasure to work with. He has a great eye for detail along with a creative mind, allowing him to bring a variety of ideas to the projects. He also takes the initiative to step into different roles, providing the team with the necessary boost to complete projects. Ferrol was an asset to have around and it would be my pleasure to work with him again on marketing campaigns.
I worked with Ferrol in the same team, and it was a great experience. He excels at the core elements of his job and has a strong work ethic, brilliant communication skills. It's very impressive how much contribution he has made quickly grown in the organization. Ferrol's willingness to learn and take on new responsibilities is something to be desired in any professional.
I have worked closely as a teammate alongside Ferrol on a few projects & I can’t emphasize enough how important Ferrol’s input & contribution have been. He is articulate, self-driven & compassionate. He has an extremely calm demeanour & a fantastic sense of humour (we all need more of that in a professional environment). He doesn’t lose focus even under pressure & always keeps trying to find better solutions & efficient ways to get results. It’s been a pleasure to be his team mate. I have learned a ton from him & continue to do so given his expertise & constant drive to learn more each day.
Ferrol is hard working and knowledgeable in social media marketing. Ferrol works well in a team and on his own. His attitude, punctuality and skills and abilities makes him enjoyable to work with. Ferrol communicates across multiple platforms and his drive to succeed is enviable.
I’m drawn to what’s next — from reimagining customer journeys in Toronto to training AI agents, scaling SaaS in North America, and launching eCommerce across borders. Whether it’s authenticating luxury goods on Blockchain or automating revenue ops, I turn ambitious ideas into measurable results.
Years of Experience
Products Launched
Revenue Scaled
Users Impacted