My Journey

Ferrol Jeromy > My Journey
Ferrol Jeromy

Ferrol Jeromy

Dog Dad. Product Guy. Travel Junkie.

I’ve always chased experience over certainty — from mapping ancient ruins in India to scaling digital products in Canada. Whether it’s street food in Tokyo, workflows at 2 AM, or building AI systems that actually make business sense, I thrive where curiosity meets clarity. My journey isn’t linear — it’s layered with product strategy, consulting, and just enough adventure to keep things interesting.

2025 – Product Consultant (Business Architect) – Allstate

• 4–5 initiatives in parallel
• Fintech, quoting, automation
• CX + efficiency improvements
- Led quoting, self-serve, billing, and internal tooling projects
- Integrated automation into chat/call workflows
- Balanced adoption data with frontline feedback for prioritization

2019 – Senior Product Manager – Allstate

• Quick Quote $12M → $34M
• 30+ MVP launches
• Mobile UX optimization
- Implemented CI/CD to cut delivery time by 50%
- Built lead routing tools to boost sales
- Optimized mobile quoting for 70% of users

2018 – Brand Manager – eCommerce

• $100K+ revenue
• $5M+ paid ads
• Multi-platform growth
- Managed Amazon, Etsy, Shopify storefronts
- Ran seasonal promotions, influencer partnerships
- Directed campaign ROI optimization

2017 – Marketing Automation Manager – Core Online

• 100K+ subscriber base
• A/B testing campaigns
• CTR improvement
- Created automated funnels in HubSpot/Klaviyo
- Increased retention via targeted segmentation
- Aligned automation with revenue operations

2016 – Digital Presence Product Lead – Optimum Retailing

• SaaS roadmap planning
• NRF NYC product demo
• QA & competitor analysis
- Represented at NRF Tech Show in NYC
- Conducted competitor benchmarking
- Assisted in sprint planning & UX improvements

2016 – Marketing Intern – Candybox Marketing

• Social growth
• Blog content
• Client campaigns
- Managed client social calendars
- Wrote SEO blog content
- Supported promotional campaigns for clients

2015 – Postgrad – Sheridan College

• Marketing Management
• Cross-border strategy
• GPA 3.6
- Developed marketing strategy skills
- Built foundations for Canadian market adaptation
- Strengthened international business knowledge

2014 – Digital Marketing Manager – Delta Construction

• SEO #1 GCC
• Brand expansion
• CSR alignment
- Managed PR, sponsorships, ISO 9001 compliance
- Led CSR campaigns across GCC
- Enhanced regional visibility

2013 – Business Development Officer – Delta Construction

• Trade shows
• PR strategy
• CSR initiatives
- Organized corporate events
- Led CSR + community programs
- Built client relationships in GCC

2012 – Sales Consultant – Country Vacations

• Corporate sales
• Travel packages
• Client retention
- Customized corporate travel plans
- Managed repeat clients
- Exceeded sales targets

2010 – Bachelor’s in Business Management – Bangalore University

• International Business
• Marketing & Ops
• Systems thinking
- Focused on International Business & Marketing
- Built strong foundation in management
- Early exposure to global markets

Always – Still Exploring

• AI agents
• Blockchain projects
• Crypto tools
- Whether building AI agents, authenticating luxury goods, or crafting crypto tools — I stay at the edge of what’s next.

Skills & Tools

AI & Product

AI for Business
AI for Design
Product Management
Consulting
MVP Development
Journey Automation
Go-to-Market Strategy
Product Analytics
Stakeholder Communication

Tech Platforms

HubSpot
Shopify
Amazon Seller Central
Jira
Confluence
Notion
Kanban
Mural
Miro
Salesforce Marketing Cloud
Mailchimp
Klaviyo

Soft Skills

Agile (CSPO, PSPO)
Stakeholder Alignment
Cross-functional Leadership
Strategic Planning
Data-Driven Decision Making
Problem Solving
Communication & Facilitation
Continuous Improvement