Applied AI / Systems design

Fluency is not accuracy

AI systems fail quietly and in complete sentences. I help companies put them into production anyway, with the evidence, checks and structure that make the output something you can act on.

Author of Why AI Gets It Wrong

Cover of Why AI Gets It Wrong by Ferrol Jeromy

Advisory

Implementation and product work for companies putting AI into something people depend on. Retrieval and context design, evaluation before deployment, and the unglamorous decisions about what happens when the model is uncertain. Engagements start with a call, not a proposal.

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Why AI Gets It Wrong

A short book on how language models produce language, why that mechanism makes certain failures inevitable, and what actually reduces them. No prompt templates. No mathematics. Readable in an evening.

Cover of Why AI Gets It Wrong

Writing

Working notes on evaluation, retrieval, memory, tools and agents. The material that separates a demonstration from a system people can safely depend on.

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Where this comes from

Over a decade of product work across SaaS, insurtech, e-commerce and data intelligence, in Bahrain, India and Canada. The book is the argument. This is the background it came from.

Industries
SaaS, insurtech, e-commerce and data intelligence. Digital transformation at Allstate Canada, and AI product work since.
Focus
Applied AI and data intelligence. Retrieval and context design, evaluation, and the decisions that make model output safe to act on.
Published
A book on AI reliability and an ongoing series of working notes on production AI systems.

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